INTERNET MARKETING SECRETS

Marketing is marketing whether it is online or offline. Marketing skill is easily acquired. First of all, you need to recognize the fact, that you need it. Secondly, begin to acquire materials toward it.
Internet Marketing is the process of reaching a prospect, getting them to pay attention to your offer, and ultimately buy from you through the Internet.
There are three (3) steps involved
1. Reaching out the prospect
2. Getting the prospect to pay attention to your offer
3. Purchase from you.
Let us proceed to look at some marketing wisdom.
WISDOM *1
“Without marketing, there could be no sales and without sales, there is no business”
WISDOM * 2
“Without a quality product, marketing is doomed to fail”
WISDOM * 3
“Never sell anything you have not used”
WISDOM * 4
It is okay to satisfy a need but make sure what you are selling is something you prospect want!
A proper understanding of these wisdom tips, will give every info premier an edge over other colleagues.
Next, let us examine the five (5) components of a good product.
1. It must satisfy a need (That need must be a want)
2. It must be offered at a customer friendly price.
3. It must be readily available
4. It must be of a high quality and of a high-perceived value
5. It must be easy to use
In creating a product for marketing one need to study human behavior ray closely, especially their desire.
The question you will then ask yourself is this: What do human beings desire?
1. They desire to sore time (fast food secret)
2. They desire to sore money (satchel product secret)
3. They desire to live longer
4. They desire to look beautiful
Products and Services have been created in the above five (5) desires of human beings.
EFFECTIVE TOOLS FOR INTERNET MARKETING
1. Advertising
2. Email
3. Promotions
4. Public relations
5. Press Release
6. Word-of-mouth

COMPETITION
What does Competition mean in the Market place?
To compete is to ………engage in a RIVALRY with another.
If you don’t have enough shares in the market, you cannot survive. As an Internet Marketer, you must recognize your would be or existing competitors.
Note: Everyone satisfy the same needs of your customers is your competitor… Hence there is (a) Direct and (b) Indirect Competitor
DIRECT COMPETITOR
Offering the same product or Service to your customer.
INDIRECT COMPETITOR
He is offering your customers something different that satisfies the same need.
One important area every prospective Marketer must note, is the difference between attacking and defensive tactics.
ATTACKING TACTICS
This method involves you taking the battle to the perceived enemy.

DEFFENSIVE TACTICS
Under this method, you wait to be attacked and then you retaliate

There is also the No defense no attack policy.
Marketing battle rages on, you must leverage the power of superior packaging or product design.
Take advantage of the mysterious power of repositioning to floor your copy-titors.
The most important single determinant of success is your area of competitive advantage. It is more important than all other factors. It determines the rise or fall of your business, your level of profitability, your position in the Market place, and everything else you accomplish. Your competitive advantage must be crystal clear to you and to everyone in your company, as well as to your prospective customers. Lack of clear competitive advantage leads quickly to diminished sales, loss of market ultimately, business failure.
THREE AREA OF DIFFERENTIATION
To succeed in a tough market, what you sell must be superior to your competitor’s offerings in at least three ways. It must be BETTER, FASTER, CHEAPER, AND EASIER to use in some way that makes it more attractive than rival product or services. It must be better in at least three areas. One of your key jobs in strategic thinking to identify the three areas in which you are better and then to emphasis those areas of superiority in all of your marketing and sales work. Three potential Area of Superiority
1. Operational excellence. A Company with this competitive advantage able to run its business so effectively and need that it can produce and sell its Products and Services at lower prices than its competitor.
The Company can then pass on the cost savings to its customers in the form of lower prices or keep the savings in the form of high profit or both.
2. Use of Innovative technology: One can achieve competitive advantage and hence produce high quality Products &Services through the use of Innovative technology.
Companies like Mercedes and Sony fall into this category. Customers are willing to pay a premium for a brand name that represents high quality and cutting edge technology.
3. Be close to the customer
This requires that you invest the time to develop high quality relationships based on “customer intimacy” customers will pay more and remain loyal longer to Companies that seem to know and understand them better than others. Providers of specialized Services such as consulting firms, law firms, accounting firms and telecommunications firms fall into this category.
What could you do to demonstrate to your customers that you really care about them and their interest
This strategy can offer a breakthrough opportunity, especially in the sale of expensive Products and Services where resale’s and referrals are possible.
PICK YOUR TARGET
To lead your field and achieve higher levels of profitability, you have to be outstanding in one of these three are and very good in the other two. One of the most important decisions you make is to choose your area of competitive advantage and then dedicate your Company to achieving it.
A competitive advantage has two qualities first; it is something you offer that your competitive do not offer to the same degree. It is clear that you have an advantage in that area. Second, a competitive advantage is something that customers recognize, appreciate, and are wiling to pay a premium to enjoy.
In every case, it is the customer who decides if your competitive advantage is important to him or her.
THE KEYS TO SUCCESS
Every Products or Services, in order to survive in a competitive market, must have an area of superiority, and a unique selling proposition. You should always be prepare to answer the customer primary question: “Give me one reason why I should buy from you rather than someone else! Whatever your answer is to the question, you should build all your marketing and sales efforts around it. Your answer is the key to business success.
As on up-coming marketer, your most valuable asset is “how you are known to your customers, your reputation in the market” your reputation is a value that people will pay for.
To win customers for life, it is advisable that you treat your customer exceeding well that they talk about you constantly (Exceptional customer delivery) erect solid entry barriers around your business model.
Note; you can’t prevent anyone from closing to do the same type of business with you. But you can slow them down or discourage them completely.
SOME NO GO AREAS
* Don’t compete on PRICE
* Don’t go head-to-head with an established competitor
* Don’t go Staff Poaching

free online resources

The Internet is loaded with free stuffs, and I mean FREE!

Every week, and sometimes monthly, I have the unique opportunity of receiving different brands of books, magazines, journals, tracts, cassettes, Newsletters, CD’s- just name it!

The most important issue is not whether these things are real, but how one can locate the right place to search for those free items. This manual is filled to the brim with various websites, e-mails and contacts of various organisations, ministries and companies offering free stuffs on the net.

It is a product of more then a year of painstakingly surfing the net, and it has been worthwhile, because I can proudly stand up tall and shout it loud- “The internet is filled with raw gold yet untapped.”
To make it easier for the user, an elaborate method of finding out these items has been carefully out lined.
The resources on the Internet are so enormous, that it will take generations yet UN –born to get it exhausted.

Join me as we take a wonderful trip to the world of “Free stuff on the Net”.

Remember, what is free today may not be free tomorrow!

So make use of the unique opportunities available on the net, and don’t be left behind. It is essential for one to get a personal postal box, to safeguard incoming mails.
It is still affordable and more convenient when compared to your having to depend on other individuals before collecting your mail. Please try to get a personal mailbox, because the benefits are numerous!
FREE CHRISTIAN RESOURCES
· www.gnmagazine.org
You can subscribe for a free copy of the beautiful “good News magazine” on this website.

· www.feba.org.uk
Get yourself a free subscription of the “Threshold magazine” on this website and other beautiful resources.

· www.heraldofhiscoming.com Go to this website and request for a free copy of “Herald of His coming magazine”. It is a free quarterly magazine that is sent free of charge to those who subscribe.

· www.apostolicfaith.org
Grab copy of the “Higher way magazine”. A quarterly magazine of the Apostolic Faith Church in the United States. It is filled with rich articles/stories.

· www.fingerchristianfellowship.com
This website is loaded! I got a bumper cassette package containing 12 – beautiful cassette series in a beautiful case from this website. You can order for free cassette messages, videocassettes and other fantastic resources. Please check it out.

· www.twr.org
Order for a free copy of the following books
Ø “Your quest for God” – Richard A. Bennet
Ø “Towers to eternity” – Dr. Paul E. Fred
From this website. They also have a beautiful quarterly magazine for free subscription.

· www.familyradio.com
Request for numerous free literatures on this site.

· www.wesleyowen.com
Wesley Owen is a charity organisation transforming lives through Christian resources.
Go to their official website and order for their free products brochure, containing bestselling books, bible software’s, vcd’s and more. Check them out!
· www.freebiblesoftware.com
Request for a free CD, bible software and other great Christian resources on this site

· www.freebibleforyou.org
Get a complete bible (old and New Testament) from this site. It is absolutely free
NB: This is applicable to only Canadian citizens

· www.christianmpfree.com
Get the latest musicals free of charge on mp3 and other formats on this Christian site.

· www.ptm.org/free/yrpt.asp
Go to this site and order for a free copy of plain Truth magazine. It is a very beautiful packaged magazine.

· http://secure.oru.edu/oralrich/req_items.html
These are the free stuffs you get when you navigate to this site:
Ø A beautiful magazine “ covering your family with God’s word”
Ø A beautiful prayer cloth
Ø “Miracle Now”, A quarterly magazine
Ø A bottle of anointing oil
Ø 2nd coming of Jesus” booklet

· www.amesbible.org
Secure a free bible college programme from this site. They offer 22 courses absolutely free.

· www.bibledatabase.com
This site contains lots of free Bibles and Bible Study software for your taking.

· www.sonlight.com
Request a free 2006 son light curriculum catalog from this URL

· http://bjnewlife.org/english/printedbook/index.php
This site contains more than fifty books written by Paul C. Jong. Get a free book from this popular Author by going to this site.



· www.christianfreebies.com
All kinds of goodies such as free books, ClipArt’s, email cards, bookmarks. Etc are found in this wonderful site.

· www.wordofgrace.net
Grab a free copy of Christian book by Roxy J. Nolin and other exciting free stuffs from this site.

· www.verticalthought.org
They are the publishers of “vertical thought magazine”
A magazine designed for the youths.

· www.joycemeyer.org
They were formerly giving out free monthly magazine
“Life in the word magazine
This magazine has been re-designed with a beautiful cover and titled - “Enjoying Everyday Life Magazine from Pastor Joyce Meyer.

· www.soon.org
Subscribe to a free “SOON Magazine” and free “Bible Study Correspondence Course” on this website.

· www.jewsforjesus.org
Ever wondered how the Jewish Christian carry out the Christian work in foreign lands, then subscribe to “The Jews for Jesus” quarterly Newsletter and find out all about Jewish Christians.

· www.wbschool.orgGet a free Bible study course from the world Bible school, and get to know more about the scriptures.

Unleash Your Gift

To unleash means to set loose.
It implies releasing your hidden gifts and potential.
These gifts are there, whether we believe it or not.
Dear Friend, begin to set in motion your hidden gifts/potential.
Begin to utilize those powerful gifts that have been lying fallow for years.
Every individual on planet earth has one gift or the other.
What is required is the ability of the individual to identify his or her gifts/potential and begin to unleash it in order to appropriate all the benefits.
Julius Agwu, the multi talented stand up comedian who is currently making waves in Nigeria and other foreign countries once said, “ My mum wanted me to become a carpenter, but deep inside me, I wanted to be a comedian. If I had been a carpenter, I wonder the type of furniture I would have been making”
The young man discovered early in life that his gift was making people to laugh!
As you unleash your Gift/Potential, these four things will be set in motion
· Your Gift will begin to make a way for you
· Your gift will take you from Zero to Hero
· Every gift unleashed is a potential wealth creator
· Your gift will not only add value to your life, but also the life’s of others
My beloved Friend, what are you waiting for?
What excuse are you giving to unleash your gifts
Just go ahead and unleash it the best way you can.
You will be happy you did