Friday, October 17, 2008

Turning your Knowledge into cash

The thirst for new knowledge is a driving force for many intellectual markets these days. Knowledge is big business and you can capitalize on that business by turning your own experiences, training, knowledge, and know-how into a passive-income product that can serve as another stream of income. What kind of product you ask? Well, a book of course. Everyone has at least one book in them and those of us with more experience can have 5, 10, 20, or more.

Why Write a Book?

There is no right answer to this question, simply because it is different for each person. Some people want just the satisfaction of seeing their words in print. Others like the challenge of producing something they created themselves. I see my writing as both personally-satisfying and also serious business. Sure, I like to see my name in print, but when I’m holding a book in my hands, I’m holding a product that I created with my own two hands and my head and I want it to generate cash flow for me.

Words + ideas = $$$

I used to say: words + ideas + paper = $$$, but with the advent of eBooks, the paper factor has been eliminated. Realize that each and every person goes through life with their own unique perspectives and ideas. No two people ever see things exactly the same way. This is what makes your own knowledge and experience a valuable commodity because even though every topic imaginable has already been written about by numerous authors, none of them see the situation as you do and your unique twist to that same issue makes it valuable to others.

What to Write About

You tell me. Most of us go to work 8 hours a day, 5 days a week. With that much invested time, we should be good at something right? Do you have a passion or a hobby, or maybe a sport that you excel at? Trust me, you have more information inside that brain of yours than you would like to admit. The trick is to put it on paper and in an organized way that people will find appealing.

How to Get Published

My advice is to forget about going with a traditional publisher. Their snotty approach to new authors, coupled with lots of red tape is a headache that you don’t need. Even if you do get a contract with them, the check you’ll get upfront as a newbie author will be next to nothing and it could be a year before you ever see your script in book form. Instead, self-publish your book through a print-on-demand company. Now, you won’t get the respect in the industry that a traditional publishing house can deliver, but for the average Joe out there—they could care less and realize that you can use the shoulders of your previous book to launch your next one. Just make sure your book is high-quality and invest to have it professional edited and designed.

Selling Your Book

Whether you go with a traditional publisher or you self-publish, its up to you to switch from your writer’s cap to your business cap. You are going to have to promote and sell your book, which means people have to know that you wrote a book in the first place and they need to know where they can go to purchase that book. The best option for you to do is to have a website built that either can take orders direct, or send your customers to sites like Amazon.com to purchase your book. Aggressively promote your book by writing articles, letters to editors, getting on the phone, and marketing your book. Remember that it is an investment and it’s up to you to cash in on that investment.

Tristan Loo is the founder of Alternative Conflict Resolution Services, a management consultancy based out of San Diego County, Calfornia. Tristan is a former police officer, conflict expert, professional mediator, and negotiator. Tristan gained his experience by actively engaging conflict out on the streets, honing his knowledge and understanding of conflict during hundreds of dangerous encounters with hostile and violent subjects. Tristan is the author of Street Negotiation--How to Resolve Any Conflict Anytime.

Article Source: http://EzineArticles.com/?expert=Tristan_Loo

Tristan Loo - EzineArticles Expert Author

Turning your Knowledge into cash

The thirst for new knowledge is a driving force for many intellectual markets these days. Knowledge is big business and you can capitalize on that business by turning your own experiences, training, knowledge, and know-how into a passive-income product that can serve as another stream of income. What kind of product you ask? Well, a book of course. Everyone has at least one book in them and those of us with more experience can have 5, 10, 20, or more.

Why Write a Book?

There is no right answer to this question, simply because it is different for each person. Some people want just the satisfaction of seeing their words in print. Others like the challenge of producing something they created themselves. I see my writing as both personally-satisfying and also serious business. Sure, I like to see my name in print, but when I’m holding a book in my hands, I’m holding a product that I created with my own two hands and my head and I want it to generate cash flow for me.

Words + ideas = $$$

I used to say: words + ideas + paper = $$$, but with the advent of eBooks, the paper factor has been eliminated. Realize that each and every person goes through life with their own unique perspectives and ideas. No two people ever see things exactly the same way. This is what makes your own knowledge and experience a valuable commodity because even though every topic imaginable has already been written about by numerous authors, none of them see the situation as you do and your unique twist to that same issue makes it valuable to others.

What to Write About

You tell me. Most of us go to work 8 hours a day, 5 days a week. With that much invested time, we should be good at something right? Do you have a passion or a hobby, or maybe a sport that you excel at? Trust me, you have more information inside that brain of yours than you would like to admit. The trick is to put it on paper and in an organized way that people will find appealing.

How to Get Published

My advice is to forget about going with a traditional publisher. Their snotty approach to new authors, coupled with lots of red tape is a headache that you don’t need. Even if you do get a contract with them, the check you’ll get upfront as a newbie author will be next to nothing and it could be a year before you ever see your script in book form. Instead, self-publish your book through a print-on-demand company. Now, you won’t get the respect in the industry that a traditional publishing house can deliver, but for the average Joe out there—they could care less and realize that you can use the shoulders of your previous book to launch your next one. Just make sure your book is high-quality and invest to have it professional edited and designed.

Selling Your Book

Whether you go with a traditional publisher or you self-publish, its up to you to switch from your writer’s cap to your business cap. You are going to have to promote and sell your book, which means people have to know that you wrote a book in the first place and they need to know where they can go to purchase that book. The best option for you to do is to have a website built that either can take orders direct, or send your customers to sites like Amazon.com to purchase your book. Aggressively promote your book by writing articles, letters to editors, getting on the phone, and marketing your book. Remember that it is an investment and it’s up to you to cash in on that investment.

Tristan Loo is the founder of Alternative Conflict Resolution Services, a management consultancy based out of San Diego County, Calfornia. Tristan is a former police officer, conflict expert, professional mediator, and negotiator. Tristan gained his experience by actively engaging conflict out on the streets, honing his knowledge and understanding of conflict during hundreds of dangerous encounters with hostile and violent subjects. Tristan is the author of Street Negotiation--How to Resolve Any Conflict Anytime.

Article Source: http://EzineArticles.com/?expert=Tristan_Loo

Tristan Loo - EzineArticles Expert Author

Making fortune online as an information marketer

Discover ways to make money online selling information -- even if you don't have your own product!

If you're looking for ways to make money online selling information -- but don't have the time or money to develop your own product -- consider buying the reprint or resale rights to someone else's.

Basically, you purchase the right to sell an already established product. And depending on the type of rights you purchase, you keep either a percentage of the sales or all of the proceeds.

In the best-case scenario, you can even purchase a master license -- which gives you the right to sell the purchasing rights to other people!

Selling information to make money online is extremely easy when you buy the rights for an already established product. Not only do you capitalize on the good name of the author, but you don't have to spend any time developing your own product!

Let's take a look at the three types of rights you can buy to make money online with information:

* Resell rights. When you purchase resell rights, what you're actually purchasing is the right to sell a product for someone else -- a product that they continue to own.

Because you don't actually have control over the product, you keep only a percentage of each sale as your commission.

* Reprint rights. Reprint rights cost more than resell rights, because you keep 100% of the proceeds from any sales! You can also make as many copies of the product as you wish, and sell as many as you can.

* Master rights. Master rights are the most valuable of the three, and therefore are the most expensive.

As with reprint rights, you have permission to reproduce and sell the product for 100% of the profit. But you're ALSO allowed to sell the actual reprint rights to the product to other people!

So even though they cost more, you automatically start out with two separate streams of income — sales of the product and sales of the rights.

The majority of products that carry rights on the Internet right now are information-based products. So it's the perfect time to make money online with information by buying reprint rights.

Here are just some of the ways to make money online selling information products:

* eBooks. eBooks are the most popular, so you can usually find eBooks that are suitable to resell to your market -- no matter who your audience is.

* Email courses. An email course is often delivered in smaller pieces over a course of days or weeks -- and as the name suggests, you email it to the customer, rather than sending them to a website where they download it.

* E-zine articles. You can frequently buy individual articles to use as content for your own e-zine. This is a good choice if you want to deliver an e-zine to your audience, but don't have the time (or desire) to write it yourself.

As you can see, selling information to make money online is quick and easy when you purchase the rights to sell an established product.
It is important that you create an information product which you can sell profitably online.
WHY SHOULD YOU CREATE AN INFORMATION PRODUCT?
There are two major reasons why you must create an information product
1. Information is a hot product!
It is in your best interest to market information products such as books, manual, special reports, audiotapes, and e-books
2. It is easy to charge money for knowledge that will make life easier or more comfortable for others.
Lots of people will readily part with their hard earn income for information that will bring them lasting comfort.
In creating an information product, you must concentrate on the major issues, not on minor issues.
Avoid worries over little things. Information product can be packaged in form of infomercial. Infomercial is a T.V advert, which does not take up to 20 minutes to sell the product. It has to do with before and after effect of using a particular product. One can also package Hard to find information product in Newsletter, either in hard copy version, or electronically in website.
Writing an information product should not scare you. An information product is simply a collection of instructions on how to do something. It is fairly simple to write and package. You just start getting down everything you can think of on how to do a specific skill.
Make sure all your notes are in one place and pretty soon you’ll have enough information to package other in book format, Audiotape, CD-Rom or manual.
The main thing is to simply start recording either on paper or on tape every tip you can think of that someone would need to know to be able to do the skill you are trying to teach.
SUPER TIP
You must record your thoughts and tips immediately you think of them. if you don’t, you may never recall what you wanted to write down.
The above tip is for “hard” product and “soft” or downloadable products.
AUDIO TAPE
If you are packaging your info product on audiotape, you will be please to know that the spoken voice is the easiest thing to record. You don’t have to go to a studio and you don’t have to add music. You can record your info product using a small portable tape recorder. You can also record and edit your voce easily with your home computer.
DUPLICATION
You can get a duplicating machine that can make three copies of an hour-long cassette tape and rewind them in three minutes
COMPACT DISC (CD-ROM)
It is pretty to make informational product on CD as long as you have a CD burner. A CD burner is simply a CD player that also has the capacity to to record. You can make lots of money from CD products cost of production can be as low as N250 ($2), which can then be sold for as high as N20, 000
($170). It is very essential that you get a CD burner. To produce the CD’S you get to have software that interfaces with the CD burner. You drag the file you want on the CD from one window to the burn window and hit “Create CD” A wizard pops up that leads you through the process and in a few minutes your CD is ready.
Record able Cd’s are cheap to find. . A CD holds about 100 megabytes so you have plenty of storage available.
MANUALS
Information products can also be packaged into manuals. It is similar to a user Guide/manual, that illustrate how a particular appliance or product functions
A manual simply illustrates the procedure, the method and steps used to accomplish a particular task. One can package a manual on production of cosmetics, food and Chemical products. There are Thousands of untapped information yearning to be exploited and convert to raw cash. Manuals are normally produced using Microsoft Office Word.
VIDEO COMPACT DISC
There is a popular adage that says, “seeing is believing” there is power in sight or vision. When people see what you are offering or talking about concerning a particular product, they tend to not only believe, but also accept the product. All one needs in producing a good info product on video, is a fairly good digital video camera. Duplicating the info product on video is fairly cheap and easy. Having gone through the various medium through which information products can be packaged, one is now left with the choice of selecting the best medium in packaging one’s product. One powerful truth each infoprenuer must take note of however is that packaging sells more than the product.

Hot Tips on How to become a motivational speaker

If you are a professional speaker, you are not in the speaking business! You are in the business of marketing your speaking services. Your talent or message will only take you so far but when you learn to become a top notch marketer, your public speaking business will go through the roof!

Early in my motivational speaking career, I would see mediocre speakers get public speaking jobs that even I couldn't obtain. Worse yet, I would see these speakers get job after job while I knew I was a better speaker!

Looking back, I laugh at my frustration, because while I may have been a decent speaker, I couldn't figure out how to get bookings for motivational speaking and was not making nearly the money other speakers were making. I started to wonder what these other guys were doing that John and I weren't. I've now made the shift: I make a ton of money in my motivational speaking career not because I'm a great speaker, but because I am a great marketer. Here are some tips to help you do just that.

1) Don't Fill Your Ego, Fill Your Bank Account. The first thing to remember when starting a motivational speaking business is to fill your bank account instead of filling your ego. Have the mindset to go after jobs that put money in your pocket instead of focusing on fame and stardom. Remember to always do what is profitable before you do what is exciting.

2) Teach people how to give you money. Conference planners aren't sitting around thinking how they can get you rich. Their whole goal is to put on an amazing conference or seminar and I can guarantee you that they aren't focused on putting money in your pocket. For that very reason, you should teach people how to give you money. Pre-sell your book and show the conference planner how they can give the book for free by including the price of it in the registration fee. Learn to offer pre-sell merchandise and back of the room merchandise. Never be afraid to go after the big money.

3) One idea can make all the difference. If you're wondering how to make money in the motivational speaking industry, know that one idea is all you really need to get started. Do different things to help you generate the ideas you need and then be prepared to take action on them.

4) Never stop learning. In fact what I help you do is learn multiple proven, time-tested formulas that will attract unlimited and continuous wealth so that you can live stress free and live exactly how you want to live each and every day. You want to work smart, but you also want to work right. You want to learn to use strategies that work instead of trying to work with get-rich-quick schemes that end up disastrously.

5) Market. Market. Market. If no one knows you about you, then they can't give you a motivational speaking job. As simplistic as this concept sounds, I often find people who claim to never advertise or dip into vain self-promotion. I don't think self-promotion is vain. In fact, I think not marketing yourself is the equivalent of shooting yourself in the foot.

With these motivational speaking tips applied in your public speaking career, your business will reach the public speaking success you've always desired. Use these tips today.

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http://www.GetSpeakingJobs.com is where you can find over 100+ hours of downloadable audio and video lessons that will show you how to make $100,000 to $1,000,000 dollars PER YEAR as a professional speaker. James Malinchak, the author of this article can be your online business coach and mentor. Simply visit http://www.GetSpeakingJobs.com to get started today with several FREE professional speaking audio recordings.

Article Source: http://EzineArticles.com/?expert=James_R_Malinchak